Boutique casino operator Silver Heritage Group said the early repayment of some bonds and the promise of $13.1 million ($9.3 million) in new capital from investors announced on Monday provide the company with an opportunity to increase its operations with Tiger Palace Resort Byra, a new casino resort in Nepal.
"We do everything we can to continue to grow each month in terms of marketing," Mike Bolover, the company's executive director and CEO, said in an op-ed to GGRAsia. He specifically commented on the group's gaming operations.
The Australian-listed company also operates a gaming business at hotels in Nepal's capital Kathmandu and other hotels in Vietnam.
"Sometimes you're flat in a month [in terms of revenue], or you're down slightly, so these [finance schemes] give you room or room to weather the storm," Mr Bolover added.
Half-year sales were up just 40% to $11.28 million, according to the company's interim results filed on the Australian Stock Exchange on Sept. 3. Tiger Palace, pictured, posted $2.8 million (about a quarter) in group sales in the first six months of its casino business. With a revised capital budget of $70.3 million (about $50.6 million), Tiger Palace started its gaming business in December.
Mr Bolover said he was looking to launch an agent business at Tiger Palace to attract so-called premium mass players who bet at a high multiple compared to the local grinding market. These players bet in cash rather than the credit system used in traditional rolling chip businesses for VIPs in places like the Macau market.
"What we have at the moment is Tiger Palace's solid mass market business and sponsorship. If we have about 450 [casino customers] spending or losing between US$50 and US$80 a day," the CEO said. "So it's definitely a challenging market, but it's a good platform to be stable and where to start in looking at the agent business - as we've done now."
He detailed how agent systems work in the context of India, a major target market in terms of players at Tiger Palace.